Data Strategy • Digital Growth • Analytics

Hi, I'm Allan Vu

Bridging Marketing and Data Science.

MSc in Digital Marketing & Data Science at emlyon business school.

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About Me

French-Vietnamese, raised between cultures, educated across 4 countries. I study Digital Marketing & Data Science at emlyon business school and currently work part-time at Savyu, a restaurant tech startup in Vietnam, where I turn booking data and SEO audits into real growth. I'm happiest when a messy dataset becomes a clear business recommendation.

Details

Skills

Data Science

Python, SQL, R, Machine Learning

Analytics

Tableau, Google Analytics 4, Looker

Growth

SEO, SEM, A/B Testing, CRM

Languages

English (Native), French (Native), Vietnamese (Basic), Spanish (Basic)

Featured Projects

Combining data analysis with actionable business strategies.

Restaurant Website Builder
ReactTypeScript

Restaurant Website Builder

Built a no-code website builder for restaurants with onboarding, template matching, menu management, and live preview.

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SEO Keyword Growth Strategy
SEOData

SEO Keyword Growth Strategy

Analyzed search data to identify ranking opportunities and optimized content, resulting in Page 1 rankings for key terms.

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Restaurant Profitability Analysis
SQLDBeaver

Restaurant Profitability Analysis

Analyzed reservation data across 400+ restaurants to identify which segments drive the most paying customers for Savyu.

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Experience

Digital Growth & Data Strategy

Savyu (Vietnam)

July 2025 - Present

Driving user acquisition through data-driven campaigns. Analyzing user behavior to optimize retention funnels.

Commercial Assistant

La Faute à Voltaire (France)

Jan 2023 - July 2025

Managed CRM and inventory for 500+ SKUs. Optimized order processing workflows to reduce shipping times.

Education

4 countries, 4 universities, 1 mission.

May - June 2025

Marketing Exchange

McGill University

🇨🇦 Montreal, Canada

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Marketing Exchange

McGill University • May - June 2025

Exchange program organized by emlyon, focused on advanced marketing courses at one of Canada's top universities. Studied consumer behavior, brand management, and digital strategy in a highly international environment. Visited Microsoft and Mila AI Institute.

MSc - Digital Marketing & Data Science

emlyon business school • 2024 - 2025

Specialized in the intersection of digital marketing strategy and data science. Covered machine learning, marketing analytics, growth hacking, and data visualization in a hands-on, project-based program.

2024 - 2025

MSc - Digital Marketing & Data Science

emlyon business school

🇫🇷 Lyon, France

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2020 - 2024

Bachelor's - International Business

ESSCA School of Management

🇫🇷 Angers, France

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Bachelor's - International Business

ESSCA School of Management • 2020 - 2024

Four-year program in international business covering finance, marketing, supply chain, and strategy. Included two international exchange semesters and multiple company consulting projects.

International Business Exchange

San Francisco State University • Jan - July 2022

Exchange semester organized by ESSCA, in the heart of Silicon Valley. Took courses in entrepreneurship, tech marketing, and innovation management while exploring the Bay Area startup ecosystem.

Jan - July 2022

International Business Exchange

San Francisco State University

🇺🇸 San Francisco, USA

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Let's Work Together

Open for opportunities in Digital Growth and Data Strategy.