Digital Marketing & Data Science
Where data
meets growth
Digital Growth & Data Strategy — Based in Vietnam
Turning data into growth.
I'm Allan Vu — bridging marketing and data science.
MSc in Digital Marketing & Data Science at emlyon business school.
Selected
Work
3 Projects — 2025/26
Restaurant Website Builder
A no-code website builder for restaurants — onboarding, template matching, menu management, live preview.
SEO Keyword Growth Strategy
Technical SEO and authority building that took Savyu from invisible to Page 1 — 10x clicks in two weeks.
Restaurant Profitability Analysis
Reservation data across 400+ restaurants, mapped to find which segments drive the most paying customers.
About
French-Vietnamese, raised between cultures, educated across four countries.
I'm finishing an MSc in Digital Marketing & Data Science at emlyon while driving growth at Savyu, a Vietnamese F&B platform — where SEO, paid media, and AI automation turn into numbers that actually move. I think like a marketer and dig like an analyst, and I'm at my best when a messy dataset becomes a decision someone can act on. Open to digital marketing roles from May 2026.
Location
Ho Chi Minh City, Vietnam
France
+33 6 44 33 66 33
Vietnam
+84 9 77 314 701
Capabilities
01
Data & Analysis
Python (pandas, NumPy), R, SQL, advanced Excel
02
Marketing & Acquisition
Google Ads, Meta Ads, TikTok Ads, GA4, Looker Studio, GTM, SEO
03
Tools & Automation
WordPress, n8n, AI & Data Science fundamentals
04
Languages
French & English (Native), Vietnamese & Spanish (Basic)
Experience
Where I've
made an impact.
Jul 2025 – May 2026
Digital Growth & Data Strategy
Savyu
All-in-one F&B platform · Vietnam
What I did
- — Owned SEO & content strategy
- — Built and ran Google & Meta Ads campaigns
- — Deployed an AI chatbot with n8n
- — Designed partner-facing performance dashboards
+75%
Organic traffic
3 → 1
Google page rank
Jan 2023 – Sept 2024
Operations & Marketing Assistant
La Faute à Voltaire
French children's-clothing brand · Apprenticeship · France
What I did
- — Boosted SEO & digital presence on WordPress
- — Rebuilt inventory & stock management
- — Streamlined fulfillment and packaging
- — Deployed internal IT & automation tools
+25%
Organic traffic
−75%
Inventory gaps
+45%
Stock rotation
+25%
Productivity
Education
4 countries,
1 mission.
Four universities across France, Canada, and the USA — a degree built across cultures.
May – June 2025
Marketing Exchange
McGill University
🇨🇦 Montreal, Canada
Exchange organized by emlyon — advanced marketing at one of Canada's top universities. Consumer behavior, brand management, and digital strategy in a highly international cohort. Visited Microsoft and the Mila AI Institute.
2024 – 2025
MSc — Digital Marketing & Data Science
emlyon business school
🇫🇷 Paris, France
English-taught MSc specialized in data & AI. Class delegate. Key courses: Python, SQL, Power BI, Tableau, digital marketing, and statistics.
2020 – 2024
Bachelor's — International Management
ESSCA School of Management
🇫🇷 Lyon, France
English-taught program in international management — finance, marketing, supply chain, and strategy. Graduated top 10 of 300 students, with international exchanges and company consulting projects.
Jan – July 2022
International Business Exchange
San Francisco State University
🇺🇸 San Francisco, USA
An exchange semester in the heart of Silicon Valley — entrepreneurship, tech marketing, and innovation management while exploring the Bay Area startup ecosystem.