Technical SEO, competitor analysis, and authority building to take Savyu from invisible to indexed.
My Role
SEO & Growth Strategist
Tools Used
SEMrush, Screaming Frog
Impact
10x clicks, 80x impressions in 2 weeks
The site had serious technical debt — broken links, missing metadata, and redirect chains were preventing Google from properly indexing pages.
Meanwhile, competitors like DiningCity and TableCheck owned the first page of results. Savyu didn't show up at all.
The goal: fix the foundation, then build enough authority to compete.
Before
Daily Clicks
2–3
Daily Impressions
~30
After (2 weeks)
Daily Clicks
~30 10x
Daily Impressions
~2,500 80x
Google Search Console — Dec 24, 2025 to Jan 8, 2026
Using Screaming Frog, I crawled the entire site to simulate how Google sees it — revealing every broken link, redirect chain, and missing tag.
Simulated Googlebot to discover every page and resource on the domain.
Flagged 40+ broken links, redirect chains, and pages with missing metadata.
Resolved all issues and submitted a clean sitemap to Google Search Console.
With SEMrush, I mapped what competitors rank for that Savyu doesn't — filtering for keywords that are actually winnable.
Analyzed keyword profiles of DiningCity, TableCheck, and other table reservation platforms.
Narrowed to keywords with difficulty under 40% and monthly volume above 1,000.
Selected 10 high-intent gap keywords to build a content strategy around.
Keywords Identified for Content Strategy
10 gap keywords • All winnable: KD < 40%, Vol > 1,000
Fixing technical issues and targeting keywords isn't enough if Google doesn't recognize you as a legitimate brand. I launched a Digital PR campaign to build that trust.
Created a neutral, citation-backed Wikipedia entry for Savyu — providing a dofollow backlink from a DA 98 domain and enabling Google Knowledge Panels.
Optimized all social profiles to build a cohesive brand presence — reinforcing Savyu's legitimacy signals across every platform Google checks.
Why this matters: Google's Knowledge Graph uses entity recognition to verify brands. A Wikipedia presence is the strongest signal you can send — it unlocks rich search results and builds trust faster than any other off-page tactic.
209
Total Clicks
13.4K
Total Impressions
10x
Click Growth
Google Search Console — Dec 24, 2025 to Jan 8, 2026