MSc in Digital Marketing & Data Science at EMLyon Business School.
Python, SQL, R, Machine Learning
Tableau, Google Analytics 4, Looker
SEO, SEM, A/B Testing, CRM
English (Native), French (Native), Vietnamese (Fundamentals), Spanish (Fundamentals)
Combining data analysis with actionable business strategies.
Built a machine learning model to identify at-risk customers, improving retention strategies by 15%.
View Case Study →Analyzed search data to identify ranking opportunities and optimized content, resulting in Page 1 rankings for key terms.
View Report →Interactive dashboard visualizing KPIs for regional sales teams, reducing reporting time by 40%.
View Dashboard →July 2025 - Present
Driving user acquisition through data-driven campaigns. Analyzing user behavior to optimize retention funnels.
Jan 2023 - July 2025
Managed CRM and inventory for 500+ SKUs. Optimized order processing workflows to reduce shipping times.
emlyon business school (France)
2024 - 2025
ESSCA (France)
2020 - 2024
McGill University (Canada)
2025
San Francisco State University (USA)
2022