Off-Page & Technical SEO

Savyu: Holistic Organic Growth Strategy

Combining competitor gap analysis with high-authority backlinking (Wikipedia) to establish domain dominance.

Target

High DA Backlinks

Wiki & Social Signals

Strategy

Keyword Gap

Competitor Analysis

Stack

SEMrush ScreamingFrog

The Objective

Savyu needed to increase its organic footprint in a competitive market. The goal was twofold: fix technical debt preventing indexation, and build **Domain Authority (DA)** to compete for high-difficulty keywords.

1

Technical Audit & Competitor Gap

I utilized Screaming Frog to crawl the site, identifying broken links and metadata issues. Simultaneously, I used SEMrush to perform a Keyword Gap Analysis against Grab, ShopeeFood, AhamoveFood (0% Commission Delivery) and DiningCity, TableCheck (Reservations).

The Technical Audit Workflow

1. Site Crawl
Simulate Googlebot behavior
2. Detect Errors
Flag 404s & Redirect Chains
3. Indexation Fix
Submit clean sitemap

The Gap Analysis Workflow

1. Scan Competitors
Delivery & Reservation Giants
2. Apply Filters
KD < 40% & Vol > 1,000
3. Identify Targets
High-intent gap keywords
  • Identified and fixed 40+ 404 errors using Screaming Frog.
  • Selected 15 high-intent keywords based on Competitor Gap data.
2

Authority Building (Wikipedia & Socials)

The "Entity" Strategy

Google uses the Knowledge Graph to understand brands. Creating a Wikipedia page is the gold standard for establishing a brand as a recognized "Entity."

To boost Domain Authority (DA), I initiated a Digital PR campaign centered around:

  • Wikipedia Creation:

    Drafting a neutral, citation-backed Wikipedia entry for Savyu. This provides a dofollow link from a DA 98 domain and triggers Knowledge Panels in search results.

  • Social Signal Amplification:

    Optimized social media profiles to create a cohesive brand signal network, which Google uses to verify brand legitimacy.

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